Why Your Website Matters Featured Image

Why Your Website Matters

Discover the pitfalls of an undervalued web presence and how it can negatively impact your business.

Because It Matters To People.

For many business owners the decision to get or update a website can seem, at best, daunting, and at worst, not worth the time, money, or effort. There are so many things going on in your business, and there just isn’t enough time. Sound familiar? Well, you are not alone. How many business websites have you come across that are poorly designed, outdated, or plain broken? What about businesses that simply don’t have one? Personally speaking, we see more than ever, especially small businesses.

There are many reasons for this of course, but the most important takeaway from this observation is the reactions of potential customers using their website. What kind of thoughts might you think about a business that has an undervalued or nonexistent website? Not credible, and not trustworthy? That they don’t care about their business? That their unusable food menu or slow and clumsy user experience made you feel that they don’t care about you, your busy schedule, and lifestyle?

Not thoughts we want to go through the heads of your potential customers!

 

Consumers Have Feelings Too!

Feelings and marketing/advertising have been attached at the hip ever since its inception. The feelings and psychology of website visitors are topics that don’t usually come to mind when faced with the decision to update or launch a new website. Yet they are actually one of the most crucial things to consider when measuring a websites priority for your business. Customers never start out being customers. They are visitors that have chosen to be customers.

 

So What Turns A Visitor Into A Customer?

We are busy, busy people, and if a website is resistant in allowing us to use it, we will go somewhere else.

largely it’s the products or services you offer. Don’t get me wrong, a quality website with great design and messaging is very important. But if anyone tells you a website alone can consistently sell something unfavorable or unwanted, they are giving too much credit to the web medium.

People are trying to solve problems, and their on your website in search of a solution. Our goal is to help them along and provide a good overall experience. So while people can overlook minor graphical blunders here and there, intuitive navigation, familiar design patterns, and predictable outcomes are still a must. We are busy, busy people, and if a website is resistant in allowing us to use it, we will go somewhere else. And just like that…. potential customer lost, and gained by a competitor that invested in their online image and marketing.

Having said that, hesitation can be validated by severe aesthetic shortcomings, so don’t underestimate it.

 

Left Behind.

Whether you use our services or not, you need a website that works for your business.

The truth is that many businesses are being left behind. And honestly, I feel a certain sense of duty to help as many businesses as I can. There are a lot of unknowns and I want to prevent your untimely spot in the shadows of another company. Whether you use our services or not, you need a website that works for your business. Make it happen!

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