Gears Grinding Image

Small Businesses In The Crosshairs: Are You Vulnerable To The Mobile-First Index?

Is your website ready for the 2018 Google switch to a Mobile-First Index? And what the heck is the mobile-first index anyway?

Everyone knows getting up there on the mighty “Google” can be difficult. And you probably also know it’s just as difficult to stay there. Things shuffle, new kids come on the block, others leave. The deck constantly reshuffles. But what about those of us(me included), that aren’t ranking very well anyway? Is this something we should be concerned with, plan for, and maybe even act on?

 

Read more

Construction Hardhat and Laptop Computer

Online Marketing​​ ​​For​​ ​​Tradesmen:​​ ​​The Brutal Truth You Need To Know

A guide to finally take control and get more customers from your website.

Over the years I’ve helped my fair share of tradesmen, and man… you guys are busy! I’m not even sure how you’re reading this. Oh and before we get too much farther in this guide for online marketing like a savage, go ahead and add this to your favorites right now. That way you can come back and grab chunks as time allows.

The goal of this guide is to remove the bs and get you on a path to action. Simple as that! It will show you only the concepts you need to know, with a little explanation in case you want put that Advil to work. This will be multi part guide, with future updates to close any loose ends and address any questions I get. If you have any questions(or want to tell me to hurry up and finish this) feel free to email me directly at roger@sitetreedesigns.com

***Updated (9/13/2017)

Read more

Mandela Effect Featured Image

What The Mandela Effect Can Teach You About Marketing

A fun peek into the unusual and what role our memory could have in marketing.

There is a phenomenon occurring for millions across the world. Its origins stem from an intriguing event in 2013 after the passing of Nelson Mandela. People swore up and down that they remembered him dieing in the 80’s or 90’s. This shared memory among those “affected”, not only seemed to validate its truth, but also fueled the insistence of an orchestrated plot to change history as we know it. Coined by Fiona Broome, it has spread like wildfire, spawning what is now known as “The Mandela Effect”. When a large group of people all remember something differently than what is believed to be real.

Read more

Mobile Design Featured Image

Mobile Design And Your Business

See why mobile friendliness is a must have for your online strategy.

What is Mobile-Friendliness?

Mobile Design is the ability for your website to have alternate layouts or functionality depending on what kind of device your visitors are using. (ie. Mobile phones, Tablets, Desktop Computers, Televisions, etc.) This design approach not only makes your website “mobile friendly”, but also gives your website a big advantage over your competitors.

 

Read more

Why Your Website Matters Featured Image

Why Your Website Matters

Discover the pitfalls of an undervalued web presence and how it can negatively impact your business.

Because It Matters To People.

For many business owners the decision to get or update a website can seem, at best, daunting, and at worst, not worth the time, money, or effort. There are so many things going on in your business, and there just isn’t enough time. Sound familiar? Well, you are not alone. How many business websites have you come across that are poorly designed, outdated, or plain broken? What about businesses that simply don’t have one?

Read more

Sign up for the newsletter

Get helpful tips and tricks, insider information, updates and resources to help your business.