What is Mobile-Friendliness?
Mobile Design is the ability for your website to have alternate layouts or functionality depending on what kind of device your visitors are using. (ie. Mobile phones, Tablets, Desktop Computers, Televisions, etc.) This design approach not only makes your website “mobile friendly”, but also gives your website a big advantage over your competitors.
Why it’s important.
…maintain a consistent, and friendly experience that accommodates, but is still in line with the quality your brand deserves.
At first glance it doesn’t seem necessary, however, it impacts far more than how your website looks. As the name implies, it is designed to maintain a consistent, and friendly experience that accommodates, but is still in line with the quality your brand deserves. The screen real estate on many devices require a much different design strategy in order to remain functional, yet pleasant to use. An example that we use everyday is the menu on mobile phones. It addresses the limited width of a mobile phone or small screen tablet, but still provides functionality and the flexibility to add more menu items later on.
Search Engine Optimization(SEO) is another aspect that is hugely important. As of April, 2015, Google Search expanded its use of mobile-friendliness as a ranking metric. This change affects searches done on mobile devices worldwide and has a significant impact on the visibility of your website.
In fact, this is extremely important because as of 2015, mobile usage online surpassed desktops. And just today (November 4th, 2016), Google announced it begun experiments to make their index mobile-first. And that eventually their algorithms will primarily use the mobile version of a site’s content to rank pages. To learn more check out the official Google Webmaster Central Blog post.
How does that affect my Business?
…your potential customers will choose the other path of least resistance.
If you haven’t already read our article on Why Websites Matter, we encourage you to check it out. It will give you more insight into some of the fundamentals of user experience and how it directly affects the people that use your website. But to quickly answer the question here, if someone feels a competitor’s website adapts to their mobile lifestyle, there is a high probability your potential customers will choose the other path of least resistance.
Completely preventable, and something mobile design can fix.
But does my business website mobile design?
Why yes, yes it does! It’s no secret that some designers and engineers commonly lose sight of the fact that, in the end, people will be using the products they make. Thankfully, some really innovative and forward thinking companies have taken the lead in mobile design. Your website can do the same, accommodating its visitors at every turn.